The Knowledge Centre

Journal

Notes from the studio floor — on choosing cloth, reading a weave, briefing an order and caring for what you make. Written by the people who handle the fabric, for the designers, boutiques and houses who build with it.

Close view of woven Chanderi fabric with a fine gold zari butti

Latest

Fabric Selection

How to Choose Chanderi Fabric

Reading count, sheen and hand before you commit a collection to Chanderi — a buyer's guide to the weave that looks simple and behaves anything but.

8 min read12 March 2026

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Detail of a Banarasi brocade with dense gold zari patterning

Weave Comparison

Banarasi vs Brocade

Every Banarasi is a brocade; almost no brocade is Banarasi. Where the two part company, and which one your collection actually needs.

7 min read

Sheer organza fabric catching light in soft folds

Fabric Comparison

Silk vs Organza

One is a fibre, the other is a construction — and confusing the two is why sheer garments so often fail at fitting.

7 min read

Natural linen fabric with a visible slubbed weave

Fabric Comparison

Cotton vs Linen

Two natural staples, two completely different personalities — and a shrinkage conversation you want to have before cutting, not after.

8 min read

Macro view of a woven cotton fabric surface showing yarn structure

Technical

Understanding Fabric GSM

The single number that predicts how a garment will hang, wear and price — and the four things GSM will never tell you.

6 min read

Rich silk fabric with gold zari suited to bridal couture

Collection Building

Choosing Fabrics for Bridal Collections

Bridal cloth carries embroidery, hours of wear, camera light and a customer's most photographed day. A structured way to build the fabric plan.

9 min read

Folded handloom fabrics stored in a studio

Care & Longevity

Fabric Care Guide

Storage, washing and repair advice you can pass to your customer — written for cloth that deserves to outlast a season.

7 min read

Sustainable natural fabrics arranged in a neutral palette

Industry

Textile Trends 2026

What we are seeing move through the studio this year — traceability, quiet craft, engineered naturals and a return to weight.

8 min read

Next step

From reading to handling cloth

Book a consultation at our Ahmedabad experience studio, or browse the catalogue and mark the qualities you would like to see in person.

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